Brand Experience

publications.

“Community means more than ever now. There are examples of it everywhere as we all work to stay connected socially and emotionally, if not physically.”

— (from BALA April 9, 2020 Getting Through Today and Looking Forward to Tomorrow - “Community is More Important Than Ever")

the full story

Teri Slavik-Tsuyuki

Oct 25, 2020
3 min

One week. Two missed opportunities.

They say, “a bird in the hand is worth two in the bush,” a.k.a. it’s better to hold onto something you have than risk losing it by trying...

109 views0 comments

Teri Slavik-Tsuyuki

May 8, 2020
3 min

Let your human show

Sharing an inspiring conversation with John Cecilian, founder of Cecilian Partners, on strategic communications ...

266 views0 comments

It’s not what your customers pay. It’s how much they are worth.

Teri Slavik-Tsuyuki

Nov 18, 2018
3 min

It’s not what your customers pay. It’s how much they are worth.

Jon Swallen, Chief Research Officer for Kantar Media, says, “Beauty brands are trying to court and develop the next generation of customers.

44 views0 comments

Customer decisions in the age of Alexa and branded closed loops

Teri Slavik-Tsuyuki

Jun 25, 2018
4 min

Customer decisions in the age of Alexa and branded closed loops

Marketing—no matter whether you follow the outdated “4 Ps” approach or a more integrated customer-centric one...

16 views0 comments

Teri Slavik-Tsuyuki

May 29, 2017
3 min

Is your brand ready for the culture of proximity?

We’re all trying to be heard—brands, politicians, thought-leaders, people with opinions to share and ideas to spread.

14 views0 comments

Teri Slavik-Tsuyuki

May 19, 2017
2 min

From brand to demand

We are all customers. And, we’re all people. Sometimes in marketing, ...we forget this.

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The difference between findings and insights

Teri Slavik-Tsuyuki

Mar 16, 2017
2 min

The difference between findings and insights

There’s a simple truth about human behavior: consumers buy when the act of buying is simple, easy, and convenient.

17 views0 comments

Teri Slavik-Tsuyuki

Oct 24, 2016
2 min

Socialize = humanize your brand and business

Every September, Starbucks signals the start of fall with the release of their iconic pumpkin spice latte. This year was no different...

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Teri Slavik-Tsuyuki

Aug 30, 2016
2 min

Your brand story. And why should it matter to me?

Stories that tell me nothing about the community itself and give me reasons not to buy each specific home.

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America At Home

study.

Watch Teri's PCBC conversation with an architect and homebuilder about home and community design in light of COVID-19.

Read more about the nationally representative survey to test consumer sentiment during this time here.