top of page

publications.
“Community means more than ever now. There are examples of it everywhere as we all work to stay connected socially and emotionally, if not physically.”
— (from BALA April 9, 2020 Getting Through Today and Looking Forward to Tomorrow - “Community is More Important Than Ever")
Search


One week. Two missed opportunities.
They say, “a bird in the hand is worth two in the bush,” a.k.a. it’s better to hold onto something you have than risk losing it by trying...

Teri Slavik-Tsuyuki
Oct 26, 20203 min read
126 views
0 comments


Let your human show
Sharing an inspiring conversation with John Cecilian, founder of Cecilian Partners, on strategic communications ...

Teri Slavik-Tsuyuki
May 8, 20203 min read
278 views
0 comments


It’s not what your customers pay. It’s how much they are worth.
Jon Swallen, Chief Research Officer for Kantar Media, says, “Beauty brands are trying to court and develop the next generation of customers.

Teri Slavik-Tsuyuki
Nov 18, 20183 min read
48 views
0 comments


Customer decisions in the age of Alexa and branded closed loops
Marketing—no matter whether you follow the outdated “4 Ps” approach or a more integrated customer-centric one...

Teri Slavik-Tsuyuki
Jun 26, 20184 min read
20 views
0 comments


Is your brand ready for the culture of proximity?
We’re all trying to be heard—brands, politicians, thought-leaders, people with opinions to share and ideas to spread.

Teri Slavik-Tsuyuki
May 30, 20173 min read
16 views
0 comments


From brand to demand
We are all customers. And, we’re all people. Sometimes in marketing, ...we forget this.

Teri Slavik-Tsuyuki
May 20, 20172 min read
16 views
0 comments


The difference between findings and insights
There’s a simple truth about human behavior: consumers buy when the act of buying is simple, easy, and convenient.

Teri Slavik-Tsuyuki
Mar 17, 20172 min read
23 views
0 comments


Socialize = humanize your brand and business
Every September, Starbucks signals the start of fall with the release of their iconic pumpkin spice latte. This year was no different...

Teri Slavik-Tsuyuki
Oct 25, 20162 min read
12 views
0 comments


Your brand story. And why should it matter to me?
Stories that tell me nothing about the community itself and give me reasons not to buy each specific home.

Teri Slavik-Tsuyuki
Aug 31, 20162 min read
25 views
0 comments
America At Home
study.
Watch Teri's PCBC conversation with an architect and homebuilder about home and community design in light of COVID-19.
Read more about the nationally representative survey to test consumer sentiment during this time here.

Home in the Time of Coronavirus
Play Video

All Videos
Watch Now
Share
Facebook
Twitter
Pinterest
Tumblr
Copy Link
Link Copied
best in american
living
articles.
The National Association of Home Builders (NAHB) publication of articles and ideas about redefining home and community.
Anchor 1
other
publications.

in Teri's words
podcasts.
Findings from the America At Home Study and letting your human show.

Out of gallery
bottom of page