Brand Experience

publications.

“Community means more than ever now. There are examples of it everywhere as we all work to stay connected socially and emotionally, if not physically.”

— (from BALA April 9, 2020 Getting Through Today and Looking Forward to Tomorrow - “Community is More Important Than Ever")

the full story

Teri Slavik-Tsuyuki

Oct 25, 20203 min read

One week. Two missed opportunities.

They say, “a bird in the hand is worth two in the bush,” a.k.a. it’s better to hold onto something you have than risk losing it by trying...

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Teri Slavik-Tsuyuki

May 8, 20203 min read

Let your human show

Sharing an inspiring conversation with John Cecilian, founder of Cecilian Partners, on strategic communications ...

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It’s not what your customers pay. It’s how much they are worth.

Teri Slavik-Tsuyuki

Nov 18, 20183 min read

It’s not what your customers pay. It’s how much they are worth.

Jon Swallen, Chief Research Officer for Kantar Media, says, “Beauty brands are trying to court and develop the next generation of customers.

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Customer decisions in the age of Alexa and branded closed loops

Teri Slavik-Tsuyuki

Jun 25, 20184 min read

Customer decisions in the age of Alexa and branded closed loops

Marketing—no matter whether you follow the outdated “4 Ps” approach or a more integrated customer-centric one...

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Teri Slavik-Tsuyuki

May 29, 20173 min read

Is your brand ready for the culture of proximity?

We’re all trying to be heard—brands, politicians, thought-leaders, people with opinions to share and ideas to spread.

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Teri Slavik-Tsuyuki

May 19, 20172 min read

From brand to demand

We are all customers. And, we’re all people. Sometimes in marketing, ...we forget this.

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The difference between findings and insights

Teri Slavik-Tsuyuki

Mar 16, 20172 min read

The difference between findings and insights

There’s a simple truth about human behavior: consumers buy when the act of buying is simple, easy, and convenient.

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Teri Slavik-Tsuyuki

Oct 24, 20162 min read

Socialize = humanize your brand and business

Every September, Starbucks signals the start of fall with the release of their iconic pumpkin spice latte. This year was no different...

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Teri Slavik-Tsuyuki

Aug 30, 20162 min read

Your brand story. And why should it matter to me?

Stories that tell me nothing about the community itself and give me reasons not to buy each specific home.

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America At Home

study.

Watch Teri's PCBC conversation with an architect and homebuilder about home and community design in light of COVID-19.

Read more about the nationally representative survey to test consumer sentiment during this time here.

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best in american

living

articles.

The National Association of Home Builders (NAHB) publication of articles and ideas about redefining home and community.

Living "Life from Home"has Impacted Plans to Move and Desired Home Features

Getting Through Today and Looking Forward to Tomorrow – “Community” is More Important Than Ever

With an Increase in “Life from Home,” Could Homes Be The Post-WW2 Car?

Competitive Advantage: Customer Engagement

The Efficiency Mindset and Its Impact on Home Design

Designing the Future, Inclusively

The 2019 Housing Market Will Be All About Perspective

Affordability won’t save the new home market. Customer-centric attainability will.

New Home Buyers Want Design & Personalization – Ashton Woods Explains

What Women Want in a New Home

Shrinking lot sizes? Let’s get surgical.

Neighborhood Retail that Works. Redefining the Clubhouse, But Better.

A Meaningful Community Vision Creates a Powerful Sense of Place

There’s an App For That

Put Your Money Where Your Community Is – And Create Places that Engage

The Future of Ageless Living? Take “Age” out of it.

Anchor 1

publications.

One week. Two missed opportunities.

Let your human show

It’s not what your customers pay. It’s how much they are worth.

Customer decisions in the age of Alexa and branded closed loops

Is your brand ready for the culture of proximity?

From brand to demand

The difference between findings and insights

Socialize = humanize your brand and business

Your brand story. And why should it matter to me?

America At Home

study.

Home in the Time of Coronavirus

All Videos

best in american

living

articles.

other

publications.