Is Your Brand Ready for the Culture of Proximity?

Tuesday, May 30, 2017
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We’re all trying to be heard—brands, politicians, thought-leaders, people with opinions to share and ideas to spread. Or, ideas to share and opinions to spread. Sharing creates a shared set of beliefs.

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What style of innovator are you?

Tuesday, May 23, 2017
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I’ve been doing a lot of thinking about innovation. Design thinking. Where new ideas come from. What really is a new idea? There are many concepts, mental models, tips, and strategies used by the biggest thinkers to create new things. From each of them, I take a little piece, try it on for size, roll it around in my brain and see how it fits my needs for a while.

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From Brand to Demand

Thursday, April 20, 2017
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We are all customers. And, we're all people. Sometimes in marketing, head down buried in analytics, chasing the new shiny object, or just adapting to the constant pace of innovation, we forget this.

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The Difference Between Findings and Insights

Friday, February 17, 2017
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There’s a simple truth about human behavior: consumers buy when the act of buying is simple, easy and convenient. Amazon has figured this out, and at $80B a year, they have become the most relevant brand to Millennials.

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